What we do
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Consumer Packaged Goods
Our experience is rooted in understanding motivations and behaviours of the shopper and retailer.
We draw out actual, not claimed shopper behaviours using an integrated human insight & ethnographic approach and translate into key insights, feeding into category planning, trade marketing and brand teams.
Core Insight Capabilities:
- Underlying motivations for shopper need states and how they translate into path to purchase
- Building key insights to create trade/internal playbooks
- Strategic insight to build/extend eCommerce portfolios
- Creating & testing innovation & NPD proposition hypotheses
- Testing merchandising and fixture dynamics
- Relevance & appeal of pack design formats and messaging
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Betting & Gaming
Insights to support retention, growth and acquisition.
From utilizing mobile ethnography to capture real time gamer behaviour to building attitudinal & behavioural segmentation models we create insight environments which span in-depth forensic qualitative approaches through to lighter touch rapid, ad-hoc insight models using social media.
Core Insight Capabilities:
- Overlaying brand perceptions on category dynamics to identify strategic brand & product positioning opportunity.
- Mapping & articulation of concept proposition territories
- Strategic insights to support proposition extension from retail to digital
- Understanding where & how to improve the UX & Customer Journey
- Attitudinal & behavioural segmentation
- Testing the appeal of games in real-time environments
- Storyboard ad concept testing