In a nutshell, we help you sell more.

We elicit consumer sentiment and translate into highly focused concise insight.

An approach underpinned by online qualitative techniques and an attitudinal and behavioural segmentation mindset.

What we do

  • Consumer Packaged Goods

    Our experience is rooted in understanding motivations and behaviours of the shopper and retailer.

    We draw out actual, not claimed shopper behaviours using an integrated human insight & ethnographic approach and translate into key insights, feeding into category planning, trade marketing and brand teams.

    Core Insight Capabilities:

    • Underlying motivations for shopper need states and how they translate into path to purchase
    • Building key insights to create trade/internal playbooks
    • Strategic insight to build/extend eCommerce portfolios
    • Creating & testing innovation & NPD proposition hypotheses
    • Testing merchandising and fixture dynamics
    • Relevance & appeal of pack design formats and messaging
  • Betting & Gaming

    Insights to support retention, growth and acquisition.

    From utilizing mobile ethnography to capture real time gamer behaviour to building attitudinal & behavioural segmentation models we create insight environments which span in-depth forensic qualitative approaches through to lighter touch rapid, ad-hoc insight models using social media.

    Core Insight Capabilities:

    • Overlaying brand perceptions on category dynamics to identify strategic brand & product positioning opportunity.
    • Mapping & articulation of concept proposition territories
    • Strategic insights to support proposition extension from retail to digital
    • Understanding where & how to improve the UX & Customer Journey
    • Attitudinal & behavioural segmentation
    • Testing the appeal of games in real-time environments
    • Storyboard ad concept testing

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